The Abba Voyage revenues are jaw dropping. Average £70 a ticket, 3000 capacity, seven shows a week two dark days, two with matinees equals £1.47m a week before merchandise/ refreshments. That is £76.44m per annum.

Production costs, exclusive of live band/staff are estimated at around £140m. Start date May 2022, ticket sales currently to end Jan 2024 but will almost certainly run for the whole of 2024.

BUT, Abba also “own” the Abba dome which can be sold to a new host city with Dubai, Sydney , Kouga South Africa and Las Vegas all keen.

“Mama Mia” the film has grossed £3bn to date.

The stage musical has grossed £3.5bn

Queen are banking £22m a year from the stage musical “We will rock you”

The Rolling Stones are currently grossing £100m a year when they tour.

Abba also “own” the digital technology which could be a massive future earner. As can be seen, the origination costs are massive, and each new artists show will want to keep those down, not reinvent the wheel.

However, motion capture is far easier on live performers than dead. The number of performers who can virtually sell out a venue for a year is very small. Probably only Elvis Presley, Michael Jackson, the Beatles and the Rolling Stones . David Bowie, the Doors, Buddy Holly, the Who, the Eagles Dolly Parton, Whitney, Madonna are a maybe. And what about a virtual Woodstock?

A big tourist destination with a turnover of visitors is essential. And if you can have shows running simultaneously in Dubai, Las vegas and London that would help.

In time, origination costs will come down, but as it evolves it could go up again!

As the golden age of rock and pop dies as its protagonists become too old, infirm or die too it is inevitable that those , and their estates, who can cash in will.